Before this talk, I did not know the name Aardman but I have watched so much Aardman's stop motion animation such as Wallace & Gromit and Chicken Run etc. When the talk started, Peter Lord was humours and interestingly introduced the beginning of Aardman and how hard he and his teammates worked to gain reputation.
He introduced Morph the animation which I have never heard of (apparently very famous) and it was their first successful stop-motion animation that turned into TV episodes. The character is simple and lack of characteristic when I first saw it and I soon noticed that free transformation and flexible is its best attracting point. Morph cooperates with real objects and introduces story creatively, this is very inspiring and traditional.
At the beginning, all of their animations are clay motion but computer generated effects and animations are introduced in the animation when the technology improves with the time. I could notice the clay surface is smoother year by year which might be the improved of modelling techniques or the involve of computer programme. The production of Aardman's animation has improved in modelling techniques, filming equipments, props and backgrounds since the raise of its company. It is interesting to compare their early work and the animation they produce now and how they adapt the technology, naturally blend into their original animation.
I noticed that there are so many important elements are needed to be a good animator such as good communication and technical skills, creative thinking, team sprite and enthusiasm which I could see all these in Peter Lord through his speech. He is very lucky as well to start off as a successful animation company and his persistent on producing stop-motion animation gains a lot respects and admire which I think is the best attitude to have.