We had Zane Whittingham of Fettle animation today and he was so nice and showing a lot of his work to the rest of the room. Zane Whittingham has been an animator for 26 years, working across film, tv and computer games. fettle takes commissions for all kinds of animation, from promotional films, to children’s tv, to animated documentaries to animated music videos. They have production partners, teams to write scripts, do concept artwork and storyboards etc so it is quite a big animation company. I really like the Shakespeare animation that fettle does because they are so creative and really help memorising if they are in pictures and music instead of words. The aesthetic is so unique and they are not complicated at all. I wish I could have this animation during high school haha. Zane also show other interesting animations without different style which show the flexibility and diversity fettle has when responding to different clients. He told us a lot of useful. He always said that he is happy to offer work experience or internship to students and also he told us about how different people work within his studio. It is very excited to know about the real working situation in the industry and he shows a lot of passion and interests during the talk.
I went on their website and it is a very clean and pretty layout. I noticed that they display their awards at the front page with some thumbnails of their work. It is very useful when promoting and make clients think that they are very professional and trusty. Fettle have quite a lot of contacting methods as well such as facebook page, vimeo and twitter etc allowing clients or people to keep up with their latest work or new feed. To become a successful animator like him, i think it is best to show others that you are passionate and could constantly think of new ideas or style that increase the types of clients.
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