Ident production

I started the ident animation in Aftereffect. I am so inspired by the book cover of this book

and I would love to try out its aesthetic and apply in my work. 

Development 1

I created all the components in photoshop with the book cover's style. They work so well together and I especially like the starry sky and the planets which is very beautiful and attractive. The logo is animated into a flying motion and the whole animation is made with hand-crafting style especially when a canvas texture filter is added on to it.

Development 2

However, it should be a lot faster because the part in space occupy too much time and make it boring and I need to shorten the time.

Development 3

 The timing is changed and it is more fluent and not as boring. I was not sure about the transition at the end as it looks unnatural and doesn't fit the rest of the animation and the end so I try different ones. I also add a effect called turbulent displace which could make the object wobble as if it is hand drawn and very authentically created, I apply the effect on the logo, the clouds and the planets and I want to approach to Zheng's style, the artist that I like, and the effect really does help a bit with the aesthetic. 

At last, I want to add some music to the ident and found this website very useful. It is free to download just need to credit the site address and there are a lot of genre for people to choose and I chose a happy and cheerful music to go with the animation.

However when I combine the music and the ident together, they do not match at all. I could not find a suitable music for the animation not only because they are too long but also i want some unique music to hence the feel. Therefore I decided not to include any music and it would look good on its own.

final ident

I like the ident. It is a lot clear and visually interesting than the cat in box ident and I am happy with this change. I hope this could help branding me as a sprouting animation student and people will like my work together with my showreel that I am working on.