Ident design

I started my ident design by sketching a lot of ideas and think about what I really like. I want the ident to be representing myself and involve what I love and which I came up with feeling safe, cat, cute, mysterious and interesting. And I was so obese with the Schrodinger's cat theory at that time therefore I was designing a Cat in box ident, representing that there are huge amount of creativities within the box and there are endless opportunities and ideas like what I want to do. I think this idea is so cool and cannot wait to animate the ident.

The design end up with this graphic-style logo and so I think some nicely lay-out font would help hence the look.

Cat in Box was going to be the name of my brand, and the font I chose were all very simple but powerful in order to reveal to the audience clearly.

At the same time, I added some Chinese characters in it as well and animate a realistic cat silhouette which made me initial idea changed completely into the logo shown below.

I was hopping that the cat could be involve in the actually logo therefore I changed the direction of it and made the cat sit inside the Character as if it is sitting inside the box.

I though this idea was perfect and could really represent me in person. I have shown it to Oscar and Lauren, they said they like the Chinese Character which could tell my background for a bit. However, after looking at their idents, I realised that this ident is not good enough. I want to make another one that have my name within the brand so that it would be more clear that it is my logo instead of just showing my style. I noticed that it is important to make the brand related to my name otherwise audience could not find connections between me and my brand hence it would be a bad promotion.

Therefore I started another ident which is ANIMATION WINGS and this is the final design I choose.

It is totally differ from the Cat in Box logo but actually I like this more because it is more simple and clean, with the logo having A and W, forming a bird that could related to me, Wing.

Oscar suggested me with a website that has a lot of designed font and is free to download! I spent so much time on the site because there are so many beautiful font and just too much choices! Eventually I picked these types and hope they could fit well with the logo.

I also try using illustrator to finalise the logo. It is so hard to learn at the first time but it is a good programme with a lot of different brushes and function that helps to make perfectly designed logo and it is actually useful when creating motion graphics through after effect. I want to practise more in Illustrator and hope I could feel confident using it to animate as well.

I showed the logo to my friends and they all like the round wing than the angled wing. I think round wing looks better too, it is softer and less intimidating.

Some more experinments

I really hope this logo would work better than the previous logo. It is more sophisticated and appropriate in my opinion. It is also presenting myself from the word to the logo which I am super happy with and I am going to animate the ident now!